The client
Fleetable builds modern fleet and transport management software — GPS tracking, vehicle ops, fuel, and more — helping logistics teams run smarter across India. They partnered with Affable to own the search demand around transport management software and turn visibility into qualified pipeline.
The goal
Secure the #1 SERP position for “Transport Management Software”
Grow qualified organic traffic to fleetable.tech
Lift engagement and convert more visitors into leads
The challenge
Fleetable already had a product story for fleet and transport management — GPS, vehicle ops, fuel, and more. The gap was owning the commercial search demand around Transport Management Software in India, turning that visibility into engaged visits, and converting more of those visits into leads.
Affable’s brief: win the core TMS SERP, grow qualified organic demand, and improve on-site engagement so traffic compounds into pipeline — over the Affable engagement window published on affablesolution.com.
What we did
SEO audit & technical hygiene — mapped indexation, crawl clarity, speed, and mobile experience so commercial pages could compete
TMS-first keyword strategy — prioritised “Transport Management Software” and adjacent high-intent fleet / TMS terms for India
Content system — deepened product pages and published guides that answer real buyer questions around TMS
Authority & UX — quality outreach plus clearer navigation and engagement-focused page UX to support conversions
Results
Outcomes Affable published for Fleetable over the engagement window on affablesolution.com — including #1 for Transport Management Software within six months.
Absolute baselines for bounce, session duration, and lead conversions were not published on the source page — the figures above are Affable’s published relative outcomes.
Secondary KPIs (also Affable-published)
+32.77%
Impressions
+43.28%
Clicks
+20.64%
Organic sessions
#1
for Transport Management Software
Note: The +75% organic traffic headline and the impression / click / session cards measure related but different things (and may reflect different published windows). Clicks rising faster than sessions is common when more search visits convert into engaged landing-page traffic — they are complementary KPIs, not a contradiction.
Keyword growth
Twelve-month search trend for Transport Management Software — impressions and clicks on Fleetable’s core product term over roughly a year of demand, illustrating how TMS visibility built alongside market interest (not a live Sep 2026 dashboard refresh).
Transport Management Software — 12-month impressions & clicks trend
Goal → result
#1 for TMS → achieved #1 for “Transport Management Software” (India)
Grow organic demand → +75% organic traffic headline; +32.77% impressions / +43.28% clicks / +20.64% sessions as secondary KPIs
Engage & convert → bounce −40%, session duration +50%, lead conversions +30%
What’s next
Adjacent TMS / fleet terms beyond the core head term
City and regional landing pages where logistics buyers search locally
Deeper FMS coverage and answer-engine-ready content for AI discovery
Ongoing technical hygiene so rankings stay resilient
Published: 29 Sep 2026
Case study by Deepak Banga at Affable Web Solutions
Explore our Digital Marketing services →
