Your ultimate guide to learning industry terms from A-Z.

A

Agile Marketing

A/B Testing

Affiliate Marketing

Account Based Marketing

B

Bounce Rate

Broken Link

Backlink

Black Hat SEO

Brand Positioning

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C

Conversion Rate

Crawling

Caching

Customer relationship management (CRM)

Customer lifetime value
( CLV )

Conversion Rate Optimization
( CRO )

Customer experience management ( CXM )

Cost per click
(CPC)

Click-through rate
(CTR)

Cost per lead

Content marketing

Copywriting

Content Management System (CMS)

Chatbot

Cost per thousand (CPM)

Churn rate

Click fraud

Customer Acquisition

Customer Acquisition Cost

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D

Domain Authority

Digital Analytics

Digital Marketing