Bounce rate is like a web traffic detective. It helps us figure out if people are just peeking at a single page on a website and then leaving without exploring more. Imagine you visit a new place and take a quick look but then decide not to explore further – that’s like “bouncing” from a website.
To measure bounce rate, we count how many folks only view one page and don’t go any deeper, then we divide that number by the total number of visits to the website. This gives us a percentage that shows how many people bounced away after just a quick glance.
A high bounce rate can mean people aren’t finding what they expected or the website isn’t keeping them interested. A low bounce rate is like a thumbs up – it means visitors are sticking around, clicking more pages, and having a good time exploring. So, businesses want to keep their bounce rate low by making their website interesting and helpful to visitors.
Bounce rate is like a website detective. It helps us figure out if people are just taking a quick look at one page on a website and then leaving without exploring further, similar to someone visiting a new place but deciding not to look around more – that’s what we call “bouncing” from a website.