The practice of clicking on pay-per-click (PPC) advertisements without authorization in order to boost site revenue or use up all of a business’s advertising budget is known as Click Fraud. Click fraud is distinct from invalid clicks those that are made repeatedly or by the ad’s host or publisher) in that it is deliberate, malicious, and has no chance of leading to a sale. Click fraud is a sneaky trick that happens on the internet with ads. Do you know those ads you see when you visit a website? Well, the owners of those websites get paid when people click on those ads.
Now, click fraud is when someone or something pretends to be a real person and clicks on those ads even when they don’t actually care about what the ad is showing. They do this to make money, and it’s not fair. This kind of trick is causing some arguments because the companies that show these ads are the ones losing money. They’re not happy about it, so they’re taking legal action against those who do the clicking fraud.
So, in simple words, click fraud is like fake clicking on ads to make money, and it’s causing problems and arguments in the world of online advertising.