Cost per lead ( CPL )
Cost per lead, or CPL for short, is like a way of paying for ads online. Instead of paying just for people seeing the ad, you pay when someone shows real interest by signing up. For instance, if someone likes what an ad offers and signs up, you pay for that. It’s also known as online lead generation. This way, you only pay when you get potential customers showing interest, which can be more helpful for your business.