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Customer experience management ( CXM )

Customer experience management, known as CXM or CEM, is like a set of plans and tools that companies use to make customers really happy. It’s all about making sure customers enjoy their time interacting with the company, like when they buy things or ask questions. CXM helps companies understand what customers like and don’t like, so they can improve and provide better service. The goal is to keep customers happy, so they keep coming back and tell others about their good experiences.

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