An Influencer is described as an individual who commands respect due to their authority, knowledge, position or association with their audience that they can affect people’s opinions, behavior or buying activity.
Such social media platforms as Facebook and Instagram form the basis upon which influencers reach out to and engage a large number of followers
Roles Played by Influencers-
Content Creation-
Function- Generating captivating and pertinent materials such as photos, videos and blogs.
For instance- An outfit creator in fashion sharing likes
Brand Promotion-
Function- Promoting goods or services through collaborations with brands.
For example- Sponsored content published on an influencer profile featuring cosmetics brand.
Thought Leadership-
Function- To infuse industry trends with expert insights and personal views.
Example sentence- In technology, there is a tech geek who does product reviews
Engagement and Community Building-
Role- Involvement in the lives of fans; creation of communities; answering comments on posts from other users online – these activities fall under community building activities.
Example sentence- A food lover who replies to their comment saying thank you