Digital Marketing
Digital marketing (DM) encompasses any marketing strategy that uses an electronic device. This can include devices that are connected to the internet, as well as those that are not. DM is important because it allows businesses to remain competitive and relevant within their industries. Without a web or digital presence, companies are missing out on opportunities to reach their target audiences. Affable helps in B2B and B2C sales efficiently.
There are many types of DM, including content marketing, search engine optimization, search engine marketing/pay-per-click, social media marketing, affiliate and influencer marketing, email marketing, mobile marketing and so on….
As a digital marketing agency, Affable specializes in marketing to consumers through digital channels. This includes creating and launching campaigns for corporate clients through social media, pay-per-click advertising, videos, and websites. There are a few major benefits of digital marketing:
You can focus your efforts on only the prospects most likely to purchase your product or service. It’s more cost-effective – DM evens the playing field within your industry and allows you to compete with bigger brands.
DM can improve your conversion rate and the quality of your leads.
What We Would Do
We will create about 12-15 Posts per month for your brand with the normal posting cycle being “one new post every 3 days”. We believe that it is particularly important to maintain the quality of posts and we prefer quality over quantity hence we don’t think a “one post per day” strategy would suit your brand at the moment.
Kind of Posts
Custom branded posts that include all the colors, layouts, logos of your brand so that the entire Instagram page would scream the style of your brand. This is important as some brands simply post raw images which hardly create any branding in the mindset of the end user. It is extremely important to craft a visual style that is maintained over time as then the page stands out and attract followers/engagement.
Marketing
We would convert your posts into ads and use the Facebook Advert manager to promote them to the relevant audience across both Instagram and Facebook. The long-term goal would be to boost the overall engagement/presence of the brand on these social media platforms
