Search Engine Optimization

Search Engine Optimization experts will do keyword research to find out the most suitable and
relevant search term for your product and services during the keyword research process. It is a
crucial part of our SEO process that further helps to do perfectly on-page optimization and
keyword optimization for websites. While performing keyword analysis and research, we focus
on the client’s target market.

Website Audit & Error Removal. We perform a deep site audit to find out the weak areas of our
client website. We check for website structure, navigation, URL structure, sitemap, site

Our team of SEO experts performs an in-depth content audit to find out the areas that can be
improved during our content optimization. We analyze every single page and create a content
creation and content optimization plan for better SEO results. This further helps in content
editing and in the creation of high-quality content. We check for heading tags, page titles,
keyword density, keyword proximity, keyword prominence, keyword diversity and many other
factors to increase the content relevancy to the target audience

Conversion Tracking Setup. Conversion is the most important factor that we take care of during
our SEO campaigns. To do this, we first discuss with our clients to understand what an actual
conversion for them and the value of that conversion is. Then we set up conversion tracking,
goal setup and value in Google analytics during our on-page SEO process. It helps our client to
track conversion and measure the quality of our work and site visitors and user behavior.

SEO experts also give a thorough analysis of our client’s competitors to bring some competitive
advantage to its website. We check out their website’s domain authority and back building
strategy to create a better SEO strategy.

We give a check on the link profile to identify toxic backlinks that can harm the website in the
long run and remove spam backlinks during the on-page search engine optimization process.