Social Media marketing
What is Social Media Marketing?
Social Media Marketing is one of the biggest growth segments in digital marketing that has shown no signs of letting up. Social Media Marketing has transformed the way businesses are able to influence consumer behavior—from promoting content that drives engagement to developing a seamless customer experience. It has also opened up a new revenue stream in the form of sponsored social posts. Aided by advanced technology, Social Media Marketing has allowed marketers to connect with consumers in real time, generating feedback on their products and services.
Social Media Marketing is the most powerful and cost-effective way to reach customers online. It is a set of techniques that can be used to create a high level of customer engagement, significantly increase brand awareness, and boost sales and revenue.
The Bottom Line
Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. As social media usage grows around the world, both via computer and mobile devices, the ability to drive sales from certain user populations is a growing business, rife with competition for views and clicks. At Affable we will manage your Social media Channels Facebook, Instagram, YouTube, Twitter, LinkedIn including content creation for posting.
Google Ads/ PPC
Google Ads PPC is Google’s pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business. Manage advertising across computers and mobile devices, and see detailed information about how much time, money and ad clicks each ad receives. Get in-depth reports to see what’s working, and learn how to get more out of your ads with easy-to-follow performance tips.
Google Ads offers a variety of ad formats to choose from, including text-based and image ads; you can also create different versions of an ad to show to different groups of people based on their interests, demographics, and locations.
What We Would Do
Frequency of Posting is Customizable OR We will create about 12-15 Posts per month for your brand with the normal posting cycle being “one new post every 3 days”. We believe that it is particularly important to maintain the quality of posts and we prefer quality over quantity hence we don’t think a “one post per day” strategy would suit your brand at the moment.
Kind of Posts
Custom branded posts that include all the colors, layouts, logos of your brand so that the entire Instagram page would scream the style of your brand. This is important as some brands simply post raw images which hardly create any branding in the mindset of the end user. It is extremely important to craft a visual style that is maintained over time as then the page stands out and attract followers/engagement.
Marketing
We would convert your posts into ads and use the Facebook Advert manager to promote them to the relevant audience across both Instagram and Facebook. The long-term goal would be to boost the overall engagement/presence of the brand on these social media platforms
