What is Domain Authority?

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts a website’s likelihood of ranking on search engine results pages (SERPs). Domain authority scores range from 1 to 100, the higher the score, the more likely it is to be ranked.

Domain Authority is computed using dozens of parameters and is based on information from our Link Explorer web index. The Domain Authority calculation itself makes use of a machine learning model to predictably identify a “best fit” technique that most closely matches the ranks of thousands of real search results—the benchmarks against which we scale—with our link data.

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How is Domain Authority Calculated?

Moz uses forty different parameters to determine the DA score. These consist of things like inbound links and root domains. When determining the score, the latter is particularly crucial since a website with many inbound links from reputable and pertinent sites would have a higher score.

Let’s say you are the owner of a broadband company. Simply talking about your items won’t cut it; to improve your score, you’ll also need to have inbound links to product pages, blog articles, and other content. An authority score of about one is typically found on websites with no inbound links.

How to Build Domain Authority?

Let’s put this into practice now: how can you raise your Domain Authority and outrank your rivals?

As Google notes, the quality of those connections—the ones that are pertinent to understanding the purpose of your website—matters more than the number of links pointing to your page or the number of domain links overall.

Here are some pointers to remember to increase your Domain Authority:

  • First, quality, then quantity. Give important backlinks priority over thousands of irrelevant ones.
  • Examine your backlink profile and confirm that every intriguing website that has a backlink has a do-follow.
  • Produce high-quality material to facilitate the acquisition of organic backlinks.
  • Create material with your primary audience in mind so that it will appeal to them and maybe become viral.
  • Revisit your previous material. Examine the pages that have poor page authority scores or unindexed material, and add fresh, user-interesting content.
  • Determine who your rivals are and assess yourself against them. Examine your actions and inactions to see what you can change to improve the visibility of your website.
  • Examine the sources of the backlinks coming from your primary rivals. Are they comparable to yours as well?
  • Use additional avenues, like social media or newsletters, to share your web content creatively and distinctively.

Increasing your domain authority is a long-term technique that doesn’t provide benefits right away. To improve website traffic, you may, nevertheless, make your website more visible on search engine results pages by adhering to certain practices.

Instead of concentrating only on raising your Domain Authority score, work on these activities to increase both the quality and number of leads.

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How Do You Check Domain Authority?

Here are several tools to verify your website’s domain authority (DA) now that you know how to enhance it.

1. Moz Link Explorer


You may verify a website’s domain authority with Moz Link Explorer. To view domain authority, just input the URL of your website or that of your rivals.

The program also gives details on the quantity of root domains, unique backlinks, and keywords that rank for a certain domain.

Additional data, including top pages, top anchor text, top followed links to this site, and more, are visible if you scroll down.

2. Ahrefs

Another tool for determining a website’s domain authority (DA) is Ahrefs, which is among the greatest SEO resources available.

It should be noted that although Ahrefs refers to it as “Domain Rating,” domain authority is the same.

You should also be aware that it calculates the DA using a unique method and set of parameters. Therefore, if you compare it with Moz or any other tool, you may notice a difference in the ratings.

3. SEMrush

Many SEO specialists use SEMrush, a programme that is well-liked and that offers information on a website’s domain authority.

Backlinks Analytics in SEMrush is where you can see the DA of your website and that of your rivals. Viewing the Authority Score (domain authority) is possible through the Overview page.

Now that the guide is complete, congratulations. What’s the time frame for seeing an increase in your DA?


Domain Authority (DA) serves as a valuable metric in the world of search engine optimization( SEO ), providing website owners and marketers with insights into the potential for their sites to rank on search engine results pages. As a result, Domain Authority becomes an invaluable tool for SEO professionals, assisting them in making informed decisions and improving their websites’ performance in the ever-competitive online landscape. Understanding and utilizing Domain Authority can be a game-changer for those seeking to enhance their digital presence and reach a wider online audience.

Let's Build Your Digital Success Story!

Ready to Boost Your Domain Authority? Contact Affable Web Solutions Today for Expert Guidance!

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